Wet & Dry

This poster "The new black", is an attempt to challenge the idea of a poster. I wanted to create a poster, that did not always look the same. One that could have different looks. The experiments ended with 4 different types of posters, all of them changing appearance when it rains - which it often does in Copenhagen. This poster, is made from wood veneer from several different kinds of wood, which gives the variety in colors. The poster is treated with oil everywhere except the type, this gives the wood the same appearance as if the wood was already wet. The type however is untreated, and will absorb water when it rains, changing the color of the wood. This gives you the possibility for the poster to have two different look, two different statements.